I help femtech founders build brands that are extensions of their hearts & souls


Because women deserve to be seen, heard and shine


By leveraging my entrepreneurial, brand strategy, and more than 15 years of design experience


To create brands loved by your customers, teams, and investors

How it works

Brand Strategy

Let me help you grow your brand from where you are today to where you want to be — to attract customers, impress investors and build a team.

I believe that a brand has to be built from the heart. My framework starts with finding your why and understanding your customers. From there, we identify and fill your brand gaps to get you where you want to be — a beloved brand!

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Identity DesigN

Brand identity is the second step in building your brand. I help you translate ideas into a tangible visual language – logo, colors, typography, identity guidelines.

This is the part that I love. After all, I’m a designer. I help you turn your purpose and your passion, into visuals that communicate the heart and soul of your company to your team, your customers, and your investors.

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BRANDING & beyondTranscending

It doesn’t end there. To transcend, all aspects of your company need to be infused with your heart and soul, including your product, marketing, culture, and beyond.

If this is something you and your team is passionate about, they should be able to take our brand strategy work and run with it. If not, or if you believe an outside perspective will help you deliver at a higher level, my team and I are happy to help truly transcend your Brand.

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Whether you’re an existing customer or a prospect, feel free to contact me and ask me anything. I’m here to help.
Let’s chat
TEXT: 201.290.5556 or EMAIL: contact