Hi, I’m Pik, the Chief Design Angel

Knowing that I can help someone with my skills gets me up in the morning.

I’m a graphic designer turned brand strategist, marketer, and entrepreneur.

COVID lockdown gave me an opportunity to take my offering to the next level, by adding even more value to my clients.

photo of Pik (Kung Pik Liu)

I Am Committed To:

Being Helpful At All Times
I admire those making the world a better place. I'm here to help them leverage branding to more effectively communicate with customers, teams, and investors.

Being Genuine
Branding must be authentic, and an extension of the founder(s). This is how we help startups communicate their very heart & soul, inspiring customers, teams, and investors alike.

Doing Meaningful Work
I've been fortunate to work with clients, men and women, who believed in me. Unfortunately, women still suffer from inequality, so I believe in supporting femtech + women-led startups.

Design Angle's value

My Value

Be Helpful

Knowing someone needs my help get me up in the morning. I want to be helpful in any way I can because this makes the world a better place. Ask me anything here.

The Nitty Gritty

Born and raised in Hong Kong, I’m a proud Heep Yunn School Alumni

Bachelor’s Degree of Fine Arts in Graphic Design from Fashion Institute of Technology (FIT)

Founded Sakina Design, Obsessive Compulsive Designers (OCD), and studio of KUNG PIK LIU (KPL) from 2009 to 2020

Associate’s Degree in Applied Science in Advertising Design from Fashion Institute of Technology (FIT)

Studied abroad for a semester at London College of Communication

Currently living in Southern California with my husband and two children. Love nature, hate housework.

Don’t take my word for it

As an in-house art director for a multi-national company, I’ve worked with many designers and agencies, but I am most impressed with Pik. Unlike design agencies, Pik is flexible and personable. Her work is very creative, always brings forward professional designs and does it all in a timely manner. Pik is also a joy to work with since we first hired her in 2015. I can’t imagine working without this valuable team!

Jenni Li
Medidata Solutions | Design and Branding Director

Pik helped us establish a unique look for our pitch deck and executive summary. I frequently get comments on how great my company’s pitch looks, it’s all thanks to Pik!

Gene Banman
DriveScale, now part of Twitter | CEO

I’ve been working with Pik on a couple of pitch deck presentations. It was great working with her. Her creativity, speedy response times and communication style worked so well with me. I hope we get to work together again soon~

Kristin Link
Link Coaching | Founder

Pik was involved in the re-branding and re-design of Halal Consumer magazine. She has contributed to raising the magazine’s profile as a brand and helped us increase subscriptions by 7000 in a matter of two issues of the magazine. Open to suggestion, she transforms ideas into results that regularly beat our expectations. She is a pleasure to work with.

Naazish YarKhan
IFANCA | Director, PR & Content Strategy

I partnered with Pik and her team on two re-branding projects and found a great appreciation for her process of listening and creating designs that are “mild” and “spicy”, giving me and my clients options throughout the whole process. She understands color theory, adapts with the client, and is a pleasure to collaborate with.  

Sahar Paz
Own Your Voice Strategy Firm | CEO

Books that inspire me

There are many books that have helped me grow into a better designer, marketer and business owner.
They’ve helped me, and I hope they can help you.


Eat that Frog!

Getting Things Done

The 4-Hour Workweek

The Compound Effect


The Dip

Purple Cow

Predictably Irrational

Hacking Growth

Permission Marketing

Unleashing the Ideavirus

Building a StoryBrand


The 1-Page Marketing Plan


Duct Tape Marketing


Don’t Make Me Think

Go-Give Sell More


Start with Why

Good to Great



Made to Stick



David and Goliath


The Tipping Point

The Art of Start

The Toilet Paper


The Pumpkin Plan


Delivering Happiness

Business Model


Lean Startup

The Blue Ocean


Hacking Growth

Design Sprint

Branding & Design

Building a StoryBrand

Brand like a Rock Star



Graphic Designer’s Guide to Clients

Run Studio Run

Creative Strategy and the Business of Design

The Designer’s Guide to Marketing and Pricing

Designing Brand Identity

Citizen Designer

Talent is not Enough

Paul Rand

Make it Bigger

Sagmeister: Made You Look

Whether you’re an existing customer or a prospect, feel free to contact me and ask me anything. I’m here to help.
Let’s chat
TEXT: 201.290.5556 or EMAIL: contact

I write some stuff too