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“Positive thoughts generate positive feelings and attract positive life experiences.”
Anonymous

Why Chasing $1M Might Be the Wrong Goal for Your Business
Learn why chasing $1M isn’t the only path. Inspired by Brian O’Kelley, this article explores how defining your own “enough” creates a more aligned brand strategy.
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What Nike Just Did, and Why It’s a Reminder for Every Woman Running a Business
Nike is refocusing on its roots, and it’s a masterclass in brand clarity. Learn how narrowing your message can make your business stronger, not smaller.
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What Every Brand Can Learn From Gap’s Perfectly Timed Katseye Drop
Gap just showed every brand how to win with timing, nostalgia, and strategy. Here’s the branding breakdown behind their viral Katseye denim campaign.
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Design Didn’t Just Help Poppi Grow. It Got Them Bought
Poppi rebranded, went viral, and got acquired for nearly $2B. Here’s the real branding lesson founders should take from their transformation.
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Even Paper Towels Have a Brand Story.
Your product isn’t boring, your positioning might be. See how top brands turn basics into cultural moments and learn the frameworks to do it yourself.
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The Real Cost of Confusing Your Audience: Lessons from HBO’s Branding Whiplash
Learn why HBO’s branding whiplash is a warning for small businesses, and how clarity can protect your brand from confusion and lost trust.
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Stop sending boring decks to your investors
Visual design is important, but I am especially fond of those that tell a story.
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Why Coca-Cola Put Your Name on a Bottle (Again)
Coca-Cola brought back “Share A Coke” and it still feels fresh. Learn how reimagining old ideas with small tweaks can keep your brand relevant without constant reinvention.
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Would You Ignore an Audience Sitting on $15 Trillion?
Brands ignore women 50+, yet they hold $15T spending power. Learn why marketers overlook them and what it means for your brand’s growth.
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This 9-Day Road Trip Changed How I Think About Brand Growth
Brand strategy lesson from a West Coast road trip: align goals, make tradeoffs, set deadlines, and start. Move your brand from someday to right now.
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What 1 Million Gamers Just Taught Us About Customer Trust (and Why You Should Pay Attention)
The ‘Stop Killing Games’ petition just hit 1M signatures. Learn what it means for digital trust, ownership, and how brands can protect customer loyalty.
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What Happens When Being “Controversial” Becomes a Branding Strategy?
Is bold branding the future of brand strategy? Understand how polarization drives attention, the risks it brings, and how to stand out responsibly.
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Design Angel

We are a branding & design agency empowering ambitious women entrepreneurs. Based in Southern California, we specialize in brand strategy and identity design that tells your story, attracts the right audience, and amplifies your impact.