Blog

“Positive thoughts generate positive feelings and attract positive life experiences.”
Anonymous

Quote: “Products are made in a factory but brands are created in the mind”
If you don’t have a brand, customers can’t distinguish between you and others.
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Applying Empathy in Business Leads to Profit
Branding demands empathy which builds trust which builds relationships which create profits
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Design Didn’t Just Help Poppi Grow. It Got Them Bought
Poppi rebranded, went viral, and got acquired for nearly $2B. Here’s the real branding lesson founders should take from their transformation.
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The Real Cost of Confusing Your Audience: Lessons from HBO’s Branding Whiplash
Learn why HBO’s branding whiplash is a warning for small businesses, and how clarity can protect your brand from confusion and lost trust.
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Would You Ignore an Audience Sitting on $15 Trillion?
Brands ignore women 50+, yet they hold $15T spending power. Learn why marketers overlook them and what it means for your brand’s growth.
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This 9-Day Road Trip Changed How I Think About Brand Growth
Brand strategy lesson from a West Coast road trip: align goals, make tradeoffs, set deadlines, and start. Move your brand from someday to right now.
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The Great Marketing Reset Is Here. Are You Ready?
The old marketing playbook is dead. Ads, SEO, and influencers don’t work. Here’s what survives in the new era, and how your brand can thrive.
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You Don’t Need a Business to Start Building Your Brand
You don’t need a business to start building your brand—your personal story, values, and online presence already shape how people see you, so why not take control of it now?
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Why Your Logo Isn’t Enough: Building a Brand with Soul, Style, and Spark
A strong brand goes beyond just a logo—it needs Soul (purpose and personality), Style (visual identity), and Spark (marketing strategy) to create a meaningful and lasting connection with its audience.
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How to Balance Professionalism and Authenticity in Your Personal Brand
Balancing authenticity and professionalism in your personal brand means showing up as your true self while maintaining credibility, consistency, and trustworthiness.
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5 Branding Mistakes You Can’t Afford to Make
To create a strong brand, steer clear of common pitfalls like failing to define your audience, blending in with competitors, or neglecting the power of storytelling and social media.
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Why Clear Brand Messaging is the Key to Standing Out
Clear and compelling brand messaging helps entrepreneurs connect with their audience, stand out, and drive action by focusing on their unique value, audience needs, and consistent communication.
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Design Angel

A branding and design studio for seasoned women consultants and coaches. Founded by award‑winning brand designer Pik, we run a 12‑day, done‑for‑you rebrand that turns your expertise into a premium visual identity and launch kit so you attract better‑fit clients and raise your rates with confidence.

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