Design Angel: Blog

This is a summary of what Ari and I learned from Hilla Shaviv last week at our Femtech Roundtable Clubhouse room.

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What is Femtech?

Have you heard of this term before? You may be in the industry you don’t even realize it.

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How to Supercharge your Learning

It's funny to realize that I need to learn how to learn.

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Quote: “Products are made in a factory but brands are created in the mind”

If you don’t have a brand, customers can’t distinguish between you and others.

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Applying Empathy in Business Leads to Profit

Branding demands empathy which builds trust which builds relationships which create profits

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Design Didn’t Just Help Poppi Grow. It Got Them Bought

Poppi rebranded, went viral, and got acquired for nearly $2B. Here’s the real branding lesson founders should take from their transformation.

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The Real Cost of Confusing Your Audience: Lessons from HBO’s Branding Whiplash

Learn why HBO’s branding whiplash is a warning for small businesses, and how clarity can protect your brand from confusion and lost trust.

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Would You Ignore an Audience Sitting on $15 Trillion?

Brands ignore women 50+, yet they hold $15T spending power. Learn why marketers overlook them and what it means for your brand’s growth.

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This 9-Day Road Trip Changed How I Think About Brand Growth

Brand strategy lesson from a West Coast road trip: align goals, make tradeoffs, set deadlines, and start. Move your brand from someday to right now.

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The Great Marketing Reset Is Here. Are You Ready?

The old marketing playbook is dead. Ads, SEO, and influencers don’t work. Here’s what survives in the new era, and how your brand can thrive.

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You Don’t Need a Business to Start Building Your Brand

You don’t need a business to start building your brand—your personal story, values, and online presence already shape how people see you, so why not take control of it now?

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