Writing content is harder than I thought. I never truly realize it until I'm doing it myself. Now I have deeper appreciation for those who show up consistently. That also got me thinking about empathy for brands.
Empathy in Personal Life
I finally understood how hard my mom worked when I became a mother. I finally understood my daughter when I remembered being a 12 year-old girl. Empathy helps me understand and respect others. This creates trust. And rust builds relationships.
Empathy in Business
In the same way, this is what branding does.
- Branding helps a company to look at the world from their customer's perspective (empathy)
- This build trust and strengthens the relationship
- Strong relationships lead to profits
Branding → Empathy → Trust → Relationships → Profits
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Whenever you’re ready, here are 3 ways I can help you:
1. Startup Branding Quiz:
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2. Build a Fundable Brand™ Bootcamp:
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3. Brand Perfect Unlimited: Subscribe to our friendly service plan with no proposal or scope of work required. Request unlimited designs hassle-free. → SEE PLANS