Writing content is harder than I thought. I never truly realize it until I'm doing it myself. Now I have deeper appreciation for those who show up consistently. That also got me thinking about empathy for brands.
Empathy in Personal Life
I finally understood how hard my mom worked when I became a mother. I finally understood my daughter when I remembered being a 12 year-old girl. Empathy helps me understand and respect others. This creates trust. And rust builds relationships.
Empathy in Business
In the same way, this is what branding does.
- Branding helps a company to look at the world from their customer's perspective (empathy)
- This build trust and strengthens the relationship
- Strong relationships lead to profits
Branding → Empathy → Trust → Relationships → Profits
Thanks for being a part of my journey to build a branding agency for femtech startups. Sign up to my email list or follow me on LinkedIn to connect.
Peace,
Pik
Peace,
Pik
Kung Pik Liu • Founder of Design Angel
LinkedIn • Instagram
Whenever you’re ready, here are 3 ways I can help you:
1. Startup Branding Quiz:
Health check your brand to identify areas for improvement and take your brand to the next level. → TAKE THE QUIZ
2. Build a Fundable Brand™ Bootcamp:
A 30-day bootcamp for first-time founders to create your very own investor-ready brand (even if you have ZERO design or marketing experience) in just 1 hour a day. → JOIN THE WAITLIST
3. Brand Perfect Unlimited: Subscribe to our friendly service plan with no proposal or scope of work required. Request unlimited designs hassle-free. → SEE PLANS
