Blog

“Positive thoughts generate positive feelings and attract positive life experiences.”
Anonymous

The Smartest Brand Pivot I’ve Seen (And How You Can Do It Too)
How Astronomer used Gwyneth Paltrow to flip a PR crisis into a brand win. Clear branding and marketing lessons for small business owners.
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What Happens When Being “Controversial” Becomes a Branding Strategy?
Is bold branding the future of brand strategy? Understand how polarization drives attention, the risks it brings, and how to stand out responsibly.
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What 1 Million Gamers Just Taught Us About Customer Trust (and Why You Should Pay Attention)
The ‘Stop Killing Games’ petition just hit 1M signatures. Learn what it means for digital trust, ownership, and how brands can protect customer loyalty.
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“This Feels Like Me,” How Samar Owais Rebuilt Her Brand in 14 Days
Discover how email strategist Samar Owais rebuilt her brand in just 14 days with Brand Brave Launch, transforming from “freelancer vibes” to a business-ready consultancy that attracts six-figure clients.
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Why Coca-Cola Put Your Name on a Bottle (Again)
Coca-Cola brought back “Share A Coke” and it still feels fresh. Learn how reimagining old ideas with small tweaks can keep your brand relevant without constant reinvention.
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Why Your Brand Doesn’t Reflect Your Mission—Yet
A truly authentic brand goes beyond visuals—it’s built on a clear origin story, vision, mission, and values to create deeper connections and attract the right audience.
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Why Prudential Chose Weird Al, And What Your Brand Can Learn From It
How Prudential used Weird Al Yankovic to master brand storytelling, and how small businesses can apply the same emotional approach.
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Stop sending boring decks to your investors
Visual design is important, but I am especially fond of those that tell a story.
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Don’t Let Our Period Hold Us Back!
Have you felt ashamed or been made fun of because of your period? We call this period shaming...
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Branding Tips from Femtech Founder
Femtech Round Table Spotlight: Branding Tips from Femtech Founder with Danika Kelly, Co-founder & CEO, My Normative‍
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The Secret to Pitching Your Femtech Products
The Secret to Pitching Your Femtech Products
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Persistence is the Key to Success for Femtech Startups
This is a summary of what Ari and I learned from Hilla Shaviv last week at our Femtech Roundtable Clubhouse room.
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Design Angel

A branding and design studio for seasoned women consultants and coaches. Founded by award‑winning brand designer Pik, we run a 12‑day, done‑for‑you rebrand that turns your expertise into a premium visual identity and launch kit so you attract better‑fit clients and raise your rates with confidence.

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