Client
Ovy Health
Sector
Femtech and women’s healthcare
Product
AI-powered fertility and
reproductive health platform
Services
Identity design
Social media templates
Lead magnet template
Content consultation
Brand strategy
Brand messaging

Ovy Health

Sastya Wardani is the founder of Ovy Health, a femtech startup reimagining fertility and hormonal care across Southeast Asia. For her, this business is personal, built from lived experience and a mission to provide clarity and care to women before crisis hits.

But despite her sharp vision, her brand wasn’t reflecting that mission. After trying four different agencies (none of which could capture her direction), she was still stuck with a generic brand name, visuals she didn’t love, and an upcoming launch deadline looming.
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The Challenge (Before)

Even though Sastya had a clear vision for Ovy Health, her brand wasn’t reflecting it, and the gap was growing impossible to ignore.

  • Unclear Identity: Early visuals, created quickly with her UI/UX designer, were functional but didn’t reflect the depth or aspiration of her mission.
  • Name Liability: Operating under the name Plans felt trendy at first, but soon became a problem: too generic, difficult to protect legally, and nearly invisible in SEO.
  • Failed Partnerships: After working with four agencies, none were able to capture her vision. Presentations left her with the same sinking feeling: “I know how I want it to look, but I’m not the expert. I just knew I didn’t love it.”
  • Generic Visuals: The branding felt generic and forgettable, blending in with countless other startups instead of standing out in a crowded health-tech space.
  • Messaging Gaps: The team lacked clarity in how to express their mission, making it hard to communicate their value with confidence.
  • Urgent deadline: With an important event only three weeks away, she needed a complete rebrand in two weeks, leaving no room for error or misalignment.

The Transformation (After)

Through the 12-day Brand Brave Launch sprint, Ovy Health’s brand went from a generic placeholder to a proud identity that finally matched its mission.

  • Complete rebrand in 14 days: From name to visual identity, everything was rebuilt on time for her event deadline.
  • Visual identity redesign: A bold yet approachable system, calm blues, confident typography, and human warmth woven into the visuals.
  • Clarity for the team: Brand guidelines and ready-to-use templates removed second-guessing, making social and LinkedIn content creation faster and easier.
  • Recognition and pride: The new identity turned into a brand her team could stand behind, one that partners and clients remembered instantly.
  • Confident voice: With PikPal, the AI branding assistant, Sastya refined her messaging into a “trusted big sister” tone: reassuring, honest, and emotionally clear.

Our Approach

For Ovy Health, the Brand Brave Launch wasn’t just about a new logo or color palette. We started by tackling the naming challenge head-on. Together, we developed Ovy Health, a name that feels bold, credible, and uniquely ownable across Southeast Asia.

  • Positioning & Messaging: We worked with Sastya and her team to articulate their dual promise, the credibility of a health-tech platform and the warmth of an emotional support system.
  • Visual Identity System: Ovy’s identity had to balance science and humanity. We delivered a blue-led color palette that communicates trust and calm, paired with typography that mixes structure and softness, block fonts for strength, curving lines for empathy.
  • Execution-Ready Assets: Beyond the visuals, the team received plug-and-play templates for LinkedIn, pitch decks, and social posts, plus brand guidelines to remove the guesswork from daily execution.
  • Hands-on partnership: Having worked together previously, there was a high degree of creative trust, allowing us to move quickly without compromising the vision..

The Results

Tangible Wins:

  • A premium-ready brand identity system designed for the Southeast Asian femtech market
  • Refreshed logo, typography, and color palette that balance scientific credibility with approachability
  • Ready-to-use content templates and brand materials that make it easy for the team to stay consistent
  • A brand story and messaging framework aligned with Ovy Health’s mission of accessible, proactive women’s healthcare

Intangible Wins:

  • A sense of pride in their brand identity, finally reflecting the impact they’re creating in women’s health
  • Relief from the constant second-guessing of visuals and messaging
  • Energy and clarity to move forward with fundraising, partnerships, and regional expansion

Design Angel

We are a branding & design agency empowering ambitious women entrepreneurs. Based in Southern California, we specialize in brand strategy and identity design that tells your story, attracts the right audience, and amplifies your impact.