Client
GCWC
Sector
Venture capital
Product
Venture fund
Media platform
Services
Identity design
Social media templates
Podcast cover
Content consultation
Brand strategy
Brand messaging

GCWC

Naseem is a seasoned venture capitalist with deep experience in healthcare, fintech, and the future of work. After years of backing founders, she decided it was time to launch her own venture fund, alongside a media platform including a podcast and community forum. Her focus: female-founded teams who are building transformational solutions for the future. To bring this vision to life, she turned to Brand Brave Launch.
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The Challenge (Before)

Naseem knew her vision was powerful, but she faced a classic challenge: translating bold ideas into a brand identity that could match her ambition. She wanted her brand to be:

  • Sophisticated yet approachable: not overly corporate, but not playful either.
  • Bold and recognizable: with sharp colors, strong contrast, and movement that signals action.
  • Aligned with her personal mission: “Game Changers, World Changers,” a mantra that guides her work.

Before Brand Brave Launch, all of this lived only in her head. She needed a clear, cohesive brand foundation to anchor her podcast, community, and fund.

The Transformation (After)

After 12 days in Brand Brave Launch, Naseem walked away with:

  • A bold, professional visual identity that reflects her mission of building a world that works for everyone.
  • A primary mark (GCWC) inspired by her signature hashtags, designed with sharp contrast and motion to convey action.
  • A refined brand strategy and language, narrowing her superpowers, values, and personality into clear, distinctive words she can carry forward.
  • Confidence and clarity to launch her podcast, community forum, and eventually her venture fund with a strong, recognizable brand behind it.

Our Approach

We combined human expertise with our custom-built AI assistant, PikPal, to create a process that was fast, thoughtful, and flexible.

  • Naseem used PikPal to brainstorm, refine, and articulate her brand values and language at her own pace — freeing her from long, exhausting workshop calls.
  • With structured deadlines and focused milestones, the process kept momentum while leaving space for deeper reflection.
  • Our design team translated her refined brand strategy into a visual identity, iterating quickly based on feedback until it landed perfectly.

The Results

Tangible Wins:

  • A complete, professional brand identity system centered on her GCWC mark.
  • A launch-ready visual identity for her upcoming podcast, community forum, and venture fund.
  • Trademark-clear and market-ready assets, with plans to roll out across digital channels in the coming months.

Intangible Wins:

  • Greater clarity on her brand’s superpowers, values, and differentiation.
  • Renewed confidence in how to present her venture and mission to the world.
  • A sense of ownership over the language and strategy, refined through the AI-assisted process.

Design Angel

We are a branding & design agency empowering ambitious women entrepreneurs. Based in Southern California, we specialize in brand strategy and identity design that tells your story, attracts the right audience, and amplifies your impact.