Client
FCMO
Sector
Marketing
Product
Fractional CMO
Strategic marketing roadmaps
Services
Identity design
Website design
Social media templates
Lead magnet template
Content consultation
Brand strategy
Brand messaging

FCMO

Stefanie is a fractional CMO and marketing strategist who works with industrial executives, including CEOs preparing for exits, leaders scaling industrial businesses, and founders looking to professionalize their operations. She helps them develop performance-driven marketing roadmaps, shift mindsets from effort to impact, and align strategy with execution.

Her work is sharp, data-conscious, and deeply strategic. But her brand wasn’t reflecting that level of depth or professionalism, not the polished presence her executive audience expected.
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The Challenge (Before)

Despite her deep strategic expertise and experience, Stefanie’s brand didn’t reflect the level of client she served.

  • Visual Disconnect: Her old branding was a quickly outsourced, off-the-shelf solution: overly complicated, cluttered, and lacking direction.
  • Strategic Misalignment: The design and messaging didn't match her audience: executives with decades of leadership experience.
  • Perception Gap: Stefanie’s current and future clients (high-functioning, experienced founders) expect polish and precision. Her brand didn’t signal either.

The Transformation (After)

Through the 12-day Brand Brave Launch, Stefanie experienced a full brand realignment. From unclear and overcomplicated to confident, premium, and tailored for her executive audience.

  • Refined positioning: Her new brand spoke directly to her ICP (industrial CEOs at pivotal moments in their business journey.)
  • Visual identity redesign: The new brand assets (fonts, colors, imagery) reflect authority, confidence, and professionalism without feeling cold.
  • Brand alignment: The visuals and messaging now matched the high-level impact she was already delivering.
  • Built for execution: Though Stefanie admits she’s not an executor, she now has the templates and assets she can hand off to a team or assistant, something her old brand never offered.
  • Credible presence: A cleaner system that supports Stefanie’s plan to build a sustainable consultancy model and future revenue stream as she approaches retirement.

Our Approach

We combined brand strategy, visual identity design, and practical marketing assets into a tight, two-week timeline.

  • Visual realignment: The updated brand used heavy-industry-relevant imagery, modern serif fonts, and confident layout choices to mirror Stefanie’s executive clientele.
  • Marketing-driven design: Focused on building assets that connect directly with executives where they engage most: LinkedIn, websites, and pitch materials.
  • Audience-first positioning: Messaging and moodboards were built around her ICP: seasoned CEOs and time-starved leaders who delegate to gain freedom.
  • Human + AI collaboration: Stefanie engaged with PikPal, a custom AI agent built and trained by Pik specifically for founders and strategists. PikPal streamlined Stefanie’s ideation process, while Pik translated those insights into clear positioning and brand direction. This human + AI workflow kept things efficient without losing depth.
  • Collaborative & supportive relationship: Beyond tools and templates, what stood out most for Stefanie was the human connection.

The Results

Tangible Wins:

  • Premium-ready brand identity system
  • Refreshed logo, typography, and color palette designed for executive audiences
  • Content materials she can use to consistently show up online
  • A clear roadmap for next steps in scaling her presence

Intangible Wins:

  • Renewed confidence in how she shows up publicly
  • A sense of pride in her brand, no longer hiding behind outdated visuals
  • Relief from decision fatigue and second-guessing

Design Angel

We are a branding & design agency empowering ambitious women entrepreneurs. Based in Southern California, we specialize in brand strategy and identity design that tells your story, attracts the right audience, and amplifies your impact.