Client
Emails Done Right
Sector
Marketing
Product
Email conversion strategy
Consulting service
Services
Identity design
Social media templates
Lead magnet template
Content consultation
Brand strategy
Brand messaging

Emails Done Right

Samar Owais is the founder of Emails Done Right, an email conversion strategist and consultant for SaaS and e-commerce brands. Known for her bold, status-quo-challenging email strategies, she’s worked with leading companies like HubSpot, Drip, Workmajig, and Copyhackers.
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The Challenge (Before)

Despite her proven track record, Samar felt her brand was holding her back.

  • Visual mismatch: Her original branding, created back when Emails Done Right was “just a newsletter,” felt cutesy and “sophomore-ish.”
  • Positioning confusion: She was stuck between showing up as herself or making the business brand front and center.
  • Her brand looked like a freelancer’s storefront, not a high-performing consultancy charging $50K–$100K.

The Outcome

By the end, Samar had a confident, premium brand identity that felt authentic to her.  She started updating her LinkedIn, email templates, and her website, and felt ready to attract bigger clients.

Read more about her success story here.

Design Angel

We are a branding & design agency empowering ambitious women entrepreneurs. Based in Southern California, we specialize in brand strategy and identity design that tells your story, attracts the right audience, and amplifies your impact.