Client
Emails Done Right
Sector
Marketing
Product
Email conversion strategy
Consulting service
Services
Identity design
Social media templates
Lead magnet template
Content consultation
Brand strategy
Brand messaging

Emails Done Right

Samar Owais is the founder of Emails Done Right, an email conversion strategist and consultant for SaaS and e-commerce brands. Known for her bold, status-quo-challenging email strategies, she’s worked with leading companies like HubSpot, Drip, Workmajig, and Copyhackers.
‍

The Challenge (Before)

Despite her proven track record, Samar felt her brand was holding her back.

  • Visual mismatch: Her original branding, created back when Emails Done Right was “just a newsletter,” felt cutesy and “sophomore-ish.”
  • Positioning confusion: She was stuck between showing up as herself or making the business brand front and center.
  • Her brand looked like a freelancer’s storefront, not a high-performing consultancy charging $50K–$100K.

The Transformation

From muddled and misaligned → to bold, premium, and unmistakably “her”. Through the Brand Brave Launch’s 14-day process, Samar:

  • Defined her brand vision, mission, audience, and premium positioning.
  • Modernized her existing color palette and logo to match her confident, direct style.
  • Created a cohesive brand system spanning LinkedIn, email templates, lead magnet, and homepage design.
  • Clarified exactly who she wants to work with, what services she offers, and at what price point.

Our Approach

We combined brand strategy, visual identity design, and practical marketing assets into a tight, two-week timeline.

  • Brand strategy first
    Used exercises (including a stock photo persona exercise) to translate her brand personality into visuals.
  • Marketing-driven design
    ‍    Focused on LinkedIn, email, and lead generation before static website visuals.
  • AI support
    ‍    Our custom AI assistant PikPal helped Samar brainstorm and refine ideas instantly, cutting down decision paralysis.

The Results

Tangible Wins:

  • New premium-ready visual identity system
  • LinkedIn content suite & refreshed profile
  • Branded email templates & lead magnet assets
  • Clear roadmap for attracting larger-budget clients

Intangible Wins:

  • Clarity on brand direction and business positioning
  • Confidence to raise rates
  • Feeling supported and understood throughout the process

Design Angel

We are a branding & design agency empowering ambitious women entrepreneurs. Based in Southern California, we specialize in brand strategy and identity design that tells your story, attracts the right audience, and amplifies your impact.