Client
BS Strategy
Sector
Business strategy and research consulting
Product
Strategic consulting services
Services
Identity design
Social media templates
Lead magnet template
Content consultation
Brand strategy
Brand messaging

BS Strategy

Brielan is a scientist-turned-strategist with a background in data and math. After years of building other people’s brands, she was at a crossroads: start her own SaaS/product company, or join an early-stage startup. What she knew for certain was that she needed clarity, confidence, and a brand foundation to own her story and amplify her personal voice as a thought leader. That’s when she joined Brand Brave Launch.
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The Challenge (Before)

Like many professionals who pour their energy into clients and companies, Brielan hadn’t invested in her own brand.

  • MVP brand presence: At best, she had a “minimal viable brand”, an academic-style website with publications, a bio, and referrals carrying the weight of her reputation.
  • No clarity on next step: She was torn between launching her own venture or aligning with a mission-driven startup.
  • Lack of personal promotion: As a scientist, she focused on doing the work, not showcasing it, leaving her expertise under-recognized.

The Transformation (After)

Through Brand Brave Launch, Brielan gained both clarity and confidence:

  • Defined her personal brand: She articulated who she is now, what she wants to build, and where she wants to focus.
  • Confidence to self-promote authentically: She shifted from avoiding visibility to embracing thought leadership as part of her work.
  • Decision-making clarity: With a refined vision and language, she could more easily choose aligned opportunities and set boundaries.
  • Stronger presence: She began applying her new brand voice in conversations, networking, and as a contributor to a seed-stage startup she truly resonated with.

Our Approach

We paired structured strategy work with AI-powered tools to give Brielan both space and speed:

  • Brand reflection exercises: Guided prompts  pushed her to define values, superpowers, and personality traits.‍
  • Human + AI workflow: With PikPal, our custom AI assistant, she could process and refine ideas iteratively, rather than in long draining calls.‍
  • Flexible pace: Though designed as a 2-week sprint, Brielan took about a month, which gave her room to reflect deeply without losing momentum.‍
  • Supportive collaboration: She emphasized how valuable it was to have a partner who was intentional, thoughtful, and aligned with her values.

The Results

Tangible Wins:

  • A clear personal brand foundation, ready to apply to her website, startup role, and future ventures.
  • Defined value propositions and brand language she can use across professional touchpoints.
  • Tools to update her website and social presence when the time is right.

Intangible Wins:

  • Renewed confidence to present herself as an expert and leader.
  • Clarity to evaluate opportunities and set boundaries with ease.
  • Authentic pride in her identity, no longer hiding behind an “MVP brand.”

Design Angel

We are a branding & design agency empowering ambitious women entrepreneurs. Based in Southern California, we specialize in brand strategy and identity design that tells your story, attracts the right audience, and amplifies your impact.