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Her brand wasn’t bad.
It just didn’t match her big-league goals.

Two weeks later? She walked away with a full business-ready brand, ready to sell.
Let me show you how.

“This Feels Like Me,” How Samar Owais Rebuilt Her Brand in 14 Days

Samar Owais is the founder of Emails Done Right, an email consultancy serving SaaS and e-commerce brands.
Samar is blunt, confident, and known for challenging the status quo in email marketing.
But her brand?
It wasn’t reflecting any of that.

In her own words:

“It felt… cutesy. And I’m not cutesy.”

The brand she’d originally cobbled together back when Emails Done Right was “just a newsletter” still lingered.
It worked, at least on the surface.
But it didn’t speak to the $50K–$100K projects she knew she should be landing.

And that disconnect was especially frustrating—because Samar wasn’t new to this.

She had worked with brands like HubSpot, Drip, Workmajig, and Copyhackers.
The results were there. The reputation was building.

But her brand still looked like a freelancer’s storefront. Not the front end of a high-performing consultancy

Her mentor put it bluntly:
“Big companies aren’t going to pay six figures to a solo freelancer. They expect to see an agency front, even if it’s just you behind the scenes.

That stuck with her.
And it left her wondering:

“Should I remain the face of the company? Do I get behind the scenes and let ‘Emails Done Right’ be front and center? I had no clarity.”

Until she joined Brand Brave Launch.

Why She Joined Brand Brave Launch

Samar didn’t discover Brand Brave Launch herself.
Her marketing strategist spotted the email and told her:

“This is an experiment. The rate is nuts. Why not just work with Pik and see if you find clarity?”

For Samar, three things sealed the deal:

• Pik’s lived experience as a hijabi woman working with US clients 

“She faces the same biases I do. She’ll understand me.”

• The approachable price point
  
  
• The structured two-week format

As Samar put it:

“With branding stuff, the longer it takes, the more nervous you get.”

The 14 Days Transformation

Samar came in thinking she needed help “making her brand look more premium.” What she got was a complete, business-ready brand designed to help her sell, not just look good.

In just two weeks, she walked away with:

• A complete Brand Book: clarifying her mission, messaging, audience, and positioning
  
  
• A professional visual identity system: logo, color palette, typography, and brand style guide
  
  
• A redesigned LinkedIn profile that finally matched her pricing and authority
  
  
• A full LinkedIn content suite: 7 branded launch posts, header image, and templates for future content
  
  
• A polished email marketing template ready to deploy immediately
  
  
• A strategic lead magnet to start capturing leads, plus a welcome email sequence to nurture them
  
  
• A homepage mockup she plans to “use as-is” when her website is rebuilt

In her words?

“I think this is it.”

What surprised her most wasn’t just the design work, it was the structure:

• The stock photo persona exercise helped translate her brand personality into visuals.
  
  
• Pik’s approach focused on real-world marketing needs first (LinkedIn, email, lead generation) not just a static website.
  
  
• Bonus assets like newsletter templates and lead magnets, delivered even though they weren’t part of the original scope.

And her favorite tool throughout the process?

“PikPal AI was probably the winner. I could bounce endless ideas around without hesitation until I had clarity.”

The Result

“What was a muddy vision is now clear.
I know who I want to work with.
What kind of businesses I want to attract.
What services I want to offer, and at what price point.”

Her brand? Still under wraps for now 

“Copycats are a huge thing in my industry”,

but behind the scenes, she’s already rolled out:

• A new logo and color palette on her website
  
  
• Branded email templates
  
  
• A refreshed LinkedIn banner and profile
  
  
• Templates for upcoming LinkedIn content

“On LinkedIn, it just looks elevated. It shows up as premium.”

Her Advice to Other Founders

“Get on it before it gets more expensive.
You’re going to regret missing this.”

“Whatever Pik charges, if I have the money, I’ll pay it with my eyes closed.”

Is Your Brand Quietly Holding You Back?

You’re great at what you do.
Your work is solid.
But if your brand isn’t showing that?
You’re probably working twice as hard to close half the deals.

That’s exactly what Samar realised.
Her skills weren’t in question. Her results spoke for themselves.
But her brand? It was sending the wrong signal, and that was costing her the kind of projects she deserved.

Once we fixed it, everything shifted.
The perception matched the reality. The brand matched the value.

A full rebrand isn’t always the answer.
What you might need right now is clarity, 

The kind that comes from seeing your brand through an expert’s eyes.

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