There are so many confusing and misused terms in branding. So, I think it’s important we start by clearly understanding these basics concepts.
Brand
A brand is a customer’s perception of a product, service, or company. [Marty Meumeier, "Brand A to Z"] It exists in the mind of the customers. It’s not what you think you are. It's what the customers think you are.
Brand = Reputation
Branding
It’s a set of activities that shape the customer’s perception of your brand (aka reputation).
- The activities involve the creation of your products or services
- The way you treat your customers, investors, suppliers, and employees
- The environment where you conduct your business
- Your visual and written communications
Branding = Products/Services + Sales + Operations + Culture + Customer Experience + Design (all the activities that build a reputation)
Summary
![](https://cdn.prod.website-files.com/6363f6c471e5f8158f07dd0d/6363fe1c335ab572d480bf5c_6000aceab79461658836e90b_009_Brand-Branding_8.png)
![](https://cdn.prod.website-files.com/6363f6c471e5f8158f07dd0d/6363fe1c335ab5388f80bf5b_6000acea9aca9b1489b620cb_009_Brand-Branding_9.png)
![](https://cdn.prod.website-files.com/6363f6c471e5f8158f07dd0d/6363fe1d335ab5208a80bf5f_600ae28d95336b0b3b33983f_Blog-signature-photo.jpeg)
Thanks for being a part of my journey to build a branding agency for femtech startups. Sign up to my email list or follow me on LinkedIn to connect.
Peace,
Pik
![Kung Pik Liu](https://cdn.prod.website-files.com/633c4e78222ee933966858cb/636925a02544be88be82f5c5_Pik_web_9111_crop_BW.jpg)
Peace,
Pik
Kung Pik Liu • Founder of Design Angel
LinkedIn • Instagram
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1. Startup Branding Quiz:
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