Since its inception in 1999, Medidata has been on a dynamic growth path that has included an acquisition. Their workforce has tripled over the past several years. As a result, the in-house design team faced an increasingly heavy workload.
Hiring an in-house designer takes time, time that a growing company doesn't have. Also, design needs fluctuate throughout the year, so adding a fixed cost might not be necessary.
Outside agencies are expensive, and not very flexible. Getting work done on evenings and weekends is a challenge, and there is a reluctance to take on small projects. Freelancers also proved to be unresponsive, and their designs didn't respect the branding guidelines and had to be re-worked, wasting even more of the in-house team's precious time.
Medidata agreed to work with me because I provided flexible design support backed by business experience that enabled me to understand their messaging.
The design team was then able to better manage their workload and deliver faster turnaround times. As their success is important to me, I regularly suggest new ideas and design concepts that go beyond the scope of my work.
While I’m a trusted and flexible external service partner, I’m also an integral member of the team. The design team is now more productive, and confident they have the support they need.
“As an in-house art director for a multi-national company, I’ve worked with many designers and agencies, but I am most impressed with Pik.
Unlike design agencies, Pik is flexible and personable. Her work is very creative, always brings forward professional designs and does it all in a timely manner. Pik is also a joy to work with since we first hired her in 2015. I can’t imagine working without this valuable team!”