Following brand strategy, we begin building the most important part of your visual brand – identity design.
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It’s one of the most important things you can be doing, because execution without planning is doomed to failure.
You will get a “Brand Bible” clearly documenting your brand strategy:
1. Purpose, vision, and goals
2. Brand attributes
3. Target audience and research
4. Gaps and opportunities
5. Competitive analysis
6. Brand positioning
7. Brand communication audit
For identity design, you will receive the following:
1. Logo (logomark, word mark, combination of both)
2. Primary and secondary color palette
3. Type system recommendations
4. Brand application examples
5. Collateral(business card, letterhead, envelope, email signature, email template—up to 3 items)
6. Swag (t-shirts, cap, tote bag—up to 3 items)
7. Social media assets (Facebook, Twitter, LinkedIn, etc—up to 2 platforms)
8. Comprehensive logo guidelines
We’ll have 2-3 workshops. We'll need the founders and CEO (mandatory) + COO, CMO, one person from product, one person from engineering, one person from sales (optional)
Strategy will take 3-4 weeks
Identity will take 1-3 months depending on client’s feedback
Total about 2-4 months
Of course! We also do the following:
• Presentation design
• Website design and development
• Packaging design
• Publication design
“As an in-house art director for a multi-national company, I’ve worked with many designers and agencies, but I am most impressed with Pik.
Unlike design agencies, Pik is flexible and personable. Her work is very creative, always brings forward professional designs and does it all in a timely manner. Pik is also a joy to work with since we first hired her in 2015. I can’t imagine working without this valuable team!”
“Pik was involved in the re-branding and re-design of Halal Consumer magazine. She has contributed to raising the magazine’s profile as a brand and helped us increase subscriptions by 7000 in a matter of two issues of the magazine.
Open to suggestion, she transforms ideas into results that regularly beat our expectations. She is a pleasure to work with.”
“I’ve been working with Pik since 2010. She was hired to design a range of items, from our sales sheet and brochure, to our logo and website. I trust her because she’s always responsive, creative and helpful.
When I give her a project, I know that she’ll get it done right, on time, and on budget. When I have a new idea, she’s always there to give me insights and advise. I see that she has my interest in mind all the time. This saves me a lot of time and money so I can focus on what I do best. I’m so lucky to have found Pik. She gets me, she knows exactly what I want. Those of you who have worked with the designers would understand it’s hard to communicate what you envisioned to the designers. Pik is gifted with understanding beyond your descriptions and she makes it better. She’s like my on-demand, in-house designer. You will be amazed with how she tailors to your needs.”
“I can summarize my experience with Pik in two words, ‘expectations exceeded’.
I first learned about her from a mutual colleague, who worked with her in the past. I trusted his recommendation and have had no regrets. In addition to multiple smaller publications and marketing materials, she designed three of our primary 2013 reports. With a great eye for design, and a talent for suggesting and implementing innovative design solutions, her work has brought our products to the next level. In addition, I have found her to be reliable and responsive. We work in a very fast-paced environment, yet she is able to keep-up and maintain quality work, delivering our projects on-time and on-budget. If I could change anything it would be adding another Pik to our team.”
“Pik helped us establish a unique look for our pitch deck and executive summary. I frequently get comments on how great my company’s pitch looks; it’s all thanks to Pik!”
“I’ve been working with Pik on a couple of pitch deck presentations. It was great working with her. Her creativity, speedy response times, and communication style worked so well with me. I hope we get to work together again soon~”
“Pik is a rare breed of designer. Her strong aesthetic intuition translates into something close to mind reading;
she can anticipate what you are looking for based on your input and deliver results beyond what you imagined. I’ve worked with her on several projects, and besides providing branded and professional work, she went above and beyond in guiding me on just how to present the content so it will communicate more effectively with my audience. I highly recommend her.”
“We hired Pik and her team to design our annual economic report (over 200 pages each in both English and Arabic). It’s one of the most important reports of the year. We were so pleased with the result. She truly helped us take the report design to the next level — from a content-heavy report to something that is beautiful to look at and easy to navigate. Pik is also courteous, patient with questions and reliable. We look forward to continue working with her.”
“Pik has been a fantastic designer to work with and extremely professional.
She has great taste and is able to conceive and communicate a vision to her clients. Her attention to detail is amazing and I have enjoyed working with her. The designs and layouts she has provided us has ranged from invitations, program books, brochures and publications.”