We believe that a brand has to be built from the heart.
Let’s start with brand strategy

Brand Strategy
It’s a 4-part process to figure out your why, understand your ideal customers and discover opportunities — the roadmap to build your brand



  • Discover your vision
  • Find your why
  • Define goals


Brand Attributes

  • Discuss brand attributes
  • Create brand identity board


Target Audience

  • Define target audience
  • Conduct user research
  • Create persona from research insights



  • Discover the brand gaps and opportunities
  • Conduct competitor analysis
  • Define the brand positioning
Let’s Talk about your project


Can’t find your answer? Just ask me directly at contact

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What is brand strategy?

It’s a plan to help your brand grow from where you are today to where you want to be.

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Is it really necessary? Who’s it for?

It’s one of the most important things you can be doing, because execution without planning is doomed to failure.

It’s for everyone, but I’m most passionate about working with femtech startups. However, if your company is doing meaningful work for women, I’d love to work with you.

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What exactly do I get?

You will get a “Brand Bible” clearly documenting the following:
1.   Purpose, vision, and goals
2.   Brand attributes
3.   Target audience and research
4.   Gaps and opportunities
5.   Competitive analysis
6.   Brand positioning
7.   Brand communication audit
8.   Recommendations

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Who needs to be in the workshops?

Founders and CEO(mandatory) + one person from product, one person from engineering, one person from sales (optional)

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How long will it take?

The workshops will take 2-3days. User research will take about 1 week. The entire process will take about 3-4 weeks.

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What happens after we have the brand strategy?

You’ll have clear action items and support documents to build your brand. If you like us so much, we can help with your identity design and other needs.

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How do I get started?

Let’s have a chat to see if we’re good fit. Schedule a meeting here.

Some samples of my work

My clients are the best

“As an in-house art director for a multi-national company, I’ve worked with many designers and agencies, but I am most impressed with Pik.

Unlike design agencies, Pik is flexible and personable. Her work is very creative, always brings forward professional designs and does it all in a timely manner. Pik is also a joy to work with since we first hired her in 2015. I can’t imagine working without this valuable team!”

Jenni Li
Medidata Solutions | Design and Branding Director

“Pik was involved in the re-branding and re-design of Halal Consumer magazine. She has contributed to raising the magazine’s profile as a brand and helped us increase subscriptions by 7000 in a matter of two issues of the magazine.

Open to suggestion, she transforms ideas into results that regularly beat our expectations. She is a pleasure to work with.”

Naazish YarKhan
IFANCA | Director, PR & Content Strategy

“I’ve been working with Pik since 2010. She was hired to design a range of items, from our sales sheet and brochure, to our logo and website. I trust her because she’s always responsive, creative and helpful.

When I give her a project, I know that she’ll get it done right, on time, and on budget. When I have a new idea, she’s always there to give me insights and advise. I see that she has my interest in mind all the time. This saves me a lot of time and money so I can focus on what I do best. I’m so lucky to have found Pik. She gets me, she knows exactly what I want. Those of you who have worked with the designers would understand it’s hard to communicate what you envisioned to the designers. Pik is gifted with understanding beyond your descriptions and she makes it better. She’s like my on-demand, in-house designer. You will be amazed with how she tailors to your needs.”

Jayme Hong
IDOC Dental Lab | CEO

“I can summarize my experience with Pik in two words, ‘expectations exceeded’.  

I first learned about her from a mutual colleague, who worked with her in the past. I trusted his recommendation and have had no regrets. In addition to multiple smaller publications and marketing materials, she designed three of our primary 2013 reports. With a great eye for design, and a talent for suggesting and implementing innovative design solutions, her work has brought our products to the next level. In addition, I have found her to be reliable and responsive. We work in a very fast-paced environment, yet she is able to keep-up and maintain quality work, delivering our projects on-time and on-budget. If I could change anything it would be adding another Pik to our team.”

Sayd Farook, PhD
Thomson Reuters | Global Head Islamic Capital Markets

“Pik helped us establish a unique look for our pitch deck and executive summary. I frequently get comments on how great my company’s pitch looks; it’s all thanks to Pik!”

Gene Banman
DriveScale | Founder

“I’ve been working with Pik on a couple of pitch deck presentations. It was great working with her. Her creativity, speedy response times, and communication style worked so well with me. I hope we get to work together again soon~”

Kristin Link
Link Coaching | Founder

“Pik is a rare breed of designer. Her strong aesthetic intuition translates into something close to mind reading;

she can anticipate what you are looking for based on your input and deliver results beyond what you imagined. I’ve worked with her on several projects, and besides providing branded and professional work, she went above and beyond in guiding me on just how to present the content so it will communicate more effectively with my audience. I highly recommend her.”

Joe Bradford | Ethical Advisor

“We hired Pik and her team to design our annual economic report (over 200 pages each in both English and Arabic). It’s one of the most important reports of the year. We were so pleased with the result. She truly helped us take the report design to the next level — from a content-heavy report to something that is beautiful to look at and easy to navigate. Pik is also courteous, patient with questions and reliable. We look forward to continue working with her.”

Dr. Jamel Zarrouk  
Dubai Department of Economic Development (DED) | Economic Advisor

“Pik has been a fantastic designer to work with and extremely professional.

She has great taste and is able to conceive and communicate a vision to her clients. Her attention to detail is amazing and I have enjoyed working with her. The designs and layouts she has provided us has ranged from invitations, program books, brochures and publications.”

Dora Quach  
Chinese American Museum (CAM) | Administrative Director